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Cool New Pet Products from SuperZoo 2023
Pet retailers from around the world were in Las Vegas this week to showcase their latest pet products. SuperZoo, the pet industry’s largest trade show in North America, features every kind of pet product imaginable all under one roof. Since SuperZoo is not open to the public, I want to highlight some of the pet products that caught my attention.
Treats
Worldwise, the makers of Sherpa, SmartyKat, goDog and more, launched their new line of pet treats and chews called Treatly. Their treats include all-natural, high-quality ingredients and are made in the USA. They make long lasting collagen chews, salmon treats with collagen, and freeze-dried treats and toppers. They even make a vegan treat for vegetarian pets. Keep an eye out this September for these tasty treats your dog is sure to love.
Bowls
Anyone who has a pet knows they LOVE to eat. Loving Pets Bella Bowls allow them to eat in style. Bella Bowls are dishwasher safe, have stainless steel interiors to make them durable and easy to clean, and sturdy, skid-resistant bottoms prevent messes. They come in a variety of cute patterns and colors and are dishwasher safe. Loving Pets also makes Bella Pet Mats to keep your floors clean if you have messy eaters.
Pet Fountains
Cats are not only picky eaters, but also picky drinkers. The Catit Pixi Drinking Fountain caters to even the most discriminating cats. It has a triple filtration system to keep the water clean and fresh. Ergonomically designed, the ears prevent spills and the whiskers and nose light up when the water is running low. They are available in 4 colors. They also make drinking fountains for dogs, so your canine pets don’t feel left out.
Toys
Catit also makes a wide range of toys to keep cats entertained. My cats love their award-winning Catit Senses Mushroom. It has a motion sensor and auto-mode to keep my cats entertained while I am away. The Catit groovy fish toy is a motion-activated dancing fish to keep your cats busy for hours.
Litter
While not a new product. Okocat showcased their brand-new packaging at SuperZoo. Okocat is a sustainably sourced cat litter made from rescued wood. To further their commitment to environmental sustainability, they changed their box packaging to a new fully recyclable paper bag. Even the handle is recyclable. This is unique since other natural litters come in nonrecyclable and non-biodegradable bags.
Doggy Spa 
Pamper your pet with a new luxurious pet shampoo. Aroma Paws is a Los Angeles-based company that makes grooming supplies using the highest quality ingredients for your furry friend. Their formulas are designed to leave your pet’s coat soft, silky and smelling great.
This is just a sampling of some of the many products here at SuperZoo. Look for these and other pet products at your local or online pet retailer.